Prerequisites
Before starting to use the dashboard date center you need to have the follow:
Access to data center section.
Historical booking data in the system.
Configured competitive set for reputation comparison.
Navigate the dashboard data center
Below gives an overview of what can be done in the dashboard data center:
Analyze and evaluate revenue performance, track booking trends, monitor reputation, and optimize distribution strategies.
This comprehensive understanding of revenue and related factors allows for data-driven decision-making and the implementation of effective strategies to drive revenue growth and enhance the overall performance of the property.
Learn more about the dashboard in the video below:
Dashboard tab
View the following steps below to navigate the dashboard tab:
On the left navigation, click Dashboard.
Drag the toggle to show actual figures of rooms sold for past dates only and not future dates.
Click Date and choose the date in the calendar.
Click the drop down menu called Compare dates by week day and select view dates by day of the week or by calendar day.
The key performance metrics that will be shown are:
Revenue per available room (RevPAR).
Occupancy.
Commission.
Reputation.
Average daily rate (ADR).
Cancellations.
Hover over any figure to see same time last year (STLY) data.
A budget comparisons for occupancy percentage, ADR, and RevPAR will also show when you hover over these figures.
There are three different time period comparisons available in this screen and they are this week, this month and this year.
The key performance figures that are outlined for the same time last year are:
Revenue per available room (RevPAR).
Occupancy.
Commission.
Reputation.
Average daily rate (ADR).
The data is shown via different colors. The below outlines what each color represents:
Green indicates current bookings exceeding both last year and budget. The figures are performing better than both comparison points.
Orange indicates current bookings are behind either budget or last year. The figures are ahead of one comparison but behind the other.
Red indicates current bookings are behind both last year and budget. The figures are underperforming against both comparison points.
Blue indicates there is no data available for comparison.
Revenue tab
View the following steps below to navigate the revenue tab:
On the left navigation, click Dashboard.
Drag the toggle to show actual figures of rooms sold for past dates only and not future dates.
Click Date and choose the date in the calendar.
Click the drop down menu called Compare dates by week day and select view dates by day of the week or by calendar day.
The data that is shown in the revenue tab are:
Revenue per available room (RevPAR).
Occupancy.
Reputation.
Average daily rate (ADR).
Cancellations.
The data is shown via different colors. The below outlines what each color represents:
Green indicates current bookings exceeding both last year and budget. The figures are performing better than both comparison points.
Orange indicates current bookings are behind either budget or last year. The figures are ahead of one comparison but behind the other.
Red indicates current bookings are behind both last year and budget. The figures are underperforming against both comparison points.
Blue indicates there is no data available for comparison.
An interactive graph displays your chosen data points with last year's data for comparison:
Click the dropdown called This week to change the time period options to this week, this month, last month or this year
The available graph data points are:
Revenue.
Length of stay (LOS).
Average daily rate (ADR).
Cancellation percentage.
Revenue per available room (RevPAR).
Booking tab
View the following steps below to navigate the booking tab:
On the left navigation, click Dashboard.
Drag the toggle to show actual figures of rooms sold for past dates only and not future dates.
Click Date and choose the date in the calendar.
Click the drop down menu called Compare dates by week day and select view dates by day of the week or by calendar day.
The guest data is broken down by the following:
Country.
Segment.
Source.
Reputation tab
In the following steps below you will compare your property against the competitive set using the Booking.com rating parameters. Trend lines show whether ratings are increasing or decreasing over time:
On the left navigation, click Dashboard.
Click Date and choose the date in the calendar.
Click the drop down menu called Compare dates by week day and select view dates by day of the week or by calendar day.
The reputation values are divided into the following categories:
General.
Facilities.
Cleanliness.
Location.
Value for money.
Comfort.
WiFi.
Staff.
Direct channel tab
View the following steps below to navigate the direct channel tab, so you can analyze performance by reservation channel direct vs indirect to assess and adjust strategies:
On the left navigation, click Dashboard.
Drag the toggle to show actual figures of rooms sold for past dates only and not future dates.
Click Date and choose the date in the calendar.
Click the drop down menu called Compare dates by week day and select view dates by day of the week or by calendar day.
The channel performance metrics that are shown are:
Occupancy.
Average daily rate (ADR).
Length of stay (LOS).
Days in advance know as lead time.
Cancellations.
Troubleshooting
Below outline some of the top troubleshooting issues:
Color indicators not displaying correctly?
Verify that both historical data and budget figures are properly configured in the system.
Missing reputation data?
Ensure your competitive set is properly configured and that reputation data is being received from connected sources.
Graph data not loading?
Check that you have sufficient historical data for the selected time period and that your date range is valid.
Frequently ask questions
Below are some of the top frequently asked questions regarding the dashboard:
What do the color indicators mean on the status screen?
Green means your numbers are higher than both last year and budget. Yellow means you're behind either budget or last year (but ahead of one). Red means you're behind both last year and budget. Blue indicates no data is available.
How do I view data for specific properties if I manage multiple hotels?
Enter the property name in the Filter box above the display. By default, you'll see all properties, but you can filter to view specific hotels.
What time period does the status screen show by default?
The screen shows the current month plus the following three months. You can expand this to an 8-month or 12-month view using the dropdown at the top right.
What's the difference between the left, center, and right columns?
The left shows on-the-books data (ADR, RevPAR, Revenue) for each month. The center and right show rooms sold over the past week and month-to-date. Numbers in brackets indicate group bookings.
Should I compare by weekday or calendar date?
For single-day data, compare by weekday to avoid comparing different days of the week. For aggregated data, some hotels prefer calendar date comparison to keep months aligned properly.